Making it in the art world is a much sought after, but challenging, endeavor for young
peopleand parents often fear for the future when they hear their offspring are going for it. But
industryprofessionals say, opportunities are opening up, and the city's art scene is much
improved inrecent years.
"It's very natural for an artist to present his or her portfolio actively to gallery owners or
curators,but I'm surprised how many young artists in Hong Kong actually know it," said
Henrietta Tsui, co-president of the Hong Kong Art Gallery Association, speaking
from her 10 years' experiencemanaging her own gallery in Central.
She said her mailbox is packed with self-promotion by artists from all around the world,
but veryfew of the young artists are from Hong Kong. From the perspective of a gallery
manager, theprocess of interacting and communicating with artists can lead to a successful
businessrelationship, adding however, that artists have to be professional in their approach
to business,as well.
"It can either be through a link, or they can knock on the door, presenting their portfolios
inperson. Artistic techniques are not the only thing that counts. An artist should be smart
enoughto know how to do business in the art world, if he or she truly wants a deal," she said.
Another factor young artists might overlook is the maturity of their works and whether their
worksare "salable". The formula for success could mean a strong and distinctive personal
style thatarticulates the artist's ideas, especially for contemporary art that lays strong
emphasis on theartist's concept. It could also mean tempting visual effect or an enduring
attractiveness, which,according to Tsui, will draw customers to the works, even if they don't
truly understand theartists' intentions.
Hong Kong, like many other places, is still a difficult milieu for the young artist who hopes to
earna living selling works of art. The Hong Kong market is still new, having opened up only
about adecade ago, and there aren't enough collectors to support many new, aspiring artists.
"Ten years ago we had fewer than 10 galleries in the city, but now we have around 80. We're
dealing with a young art industry, and our local collectors are still unsophisticated," said Tsui.
In order for the industry to reach full maturity, it will need effort not only from artists but
artprofessionals, too. Tsui pointed out. She noted that the industry is facing a manpower
shortageand suggested determined initiatives to train people of diverse backgrounds who
wish to pursuea career in art but have no access to the information they need.
Art Gallery Week
Beginning Nov 1, over 50 galleries in the city will be welcoming the public to a showcase of
diverse international works from around the world, in the hope of fostering greater
appreciation from the local market.
For art students aspiring to be part of the art world, there will be a talk "From Art Student to
Professional Artist", to showcase the stages an artist might have to go through in his or
herdevelopment and offer practical tips for career planning.
Eason Tsang, who graduated from the School of Creative Media at City University of Hong
Kongin 2013, majoring in photography, will be among the guest speakers. His photographs
have been exhibited in galleries and earned him multiple awards. He is now a freelance
photographerfocusing on his own projects, though he says he still takes commercial projects,
occasionally tofinance his creative efforts.
"The first step in anyone's career is very important. I participated in a contest when I was
incollege. Things became smoother after that. I started presenting my works during public exhibitions, and I became more mature in my creation and came up with more projects."
He admitted the climate has improved as the city opens more new art spaces for the
generalpublic to appreciate the works of emerging artists. His advice for art graduates
nowadays is tokeep doing what they are doing now, nonstop. "Art creation is to do something unknown, andyou have to do it before you know whether it
will be a success or not," said Tsang.
The Hong Kong Art Gallery Week 2015 will take place in multiple galleries around the city
fromNov 1 to 7, with a family art day on Nov 15.
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From: CHINADAILY